
Nutrition counseling in the workplace often fails because it tries to do too much at once: dietary overhauls, calorie counting, meal-prep instructions. Nutrition info works differently – small, practical for everyday life, without prohibitions.
What a weekly tip can do better than a nutrition seminar A well-placed nutrition tip – as a short poster in the kitchen, a paragraph in the internal newsletter, a short video on the intranet – reaches people at the exact moment food decisions are made: at lunch, when reaching for a snack, while shopping for the next day. No seminar can do that. Providing knowledge in that moment, rather than setting rules, activates self-determination instead of resistance.
Which topics actually land Not 'Eat less sugar,' but 'Why does sugar make you tired at 3 p.m.?' Not 'Eat more vegetables,' but 'These five ingredients make a lunch sandwich truly filling.' Concrete, explanatory, without a moralizing tone. The best nutrition info answers a question employees already had – and leaves them feeling smarter for having read it.
How to put it in place
- 1Ist-Situation prüfen: Wie sieht das Kantinen- oder Verpflegungsangebot aktuell aus, gibt es gesunde Optionen?
- 2Gespräch mit Kantinenbetreiber oder Caterer suchen, um mehr ausgewogene Gerichte und Wasser-/Obstangebote zu vereinbaren
- 3Ernährungsberaterin und Termin für einen Koch-Workshop anfragen
- 4Neue Angebote vorstellen – z.B. gesündere Menülinie, kostenloses Obst, Wasserspender
- 5Ernährungsberatung und Koch-Workshop ankündigen und zur Anmeldung einladen
- 6Betonen, dass es um Genuss und einfache Alltagstipps geht, nicht um Verbote
- 7Gesündere Optionen dauerhaft im Angebot verankern und gut sichtbar platzieren
- 8Koch-Workshop und Ernährungsberatung durchführen und Terminreihen anbieten
- 9Kleine Impulse streuen – z.B. Rezept der Woche oder Obstkorb im Pausenraum
- 10Rückmeldung einholen: Werden die gesünderen Optionen angenommen, was wünscht sich das Team?
- 11Mit Kantine oder Caterer die Verkaufszahlen der neuen Gerichte auswerten
- 12Erfolgreiche Angebote fest ins Sortiment übernehmen und weitere Impulse planen
What you need
- Effort
- half a day
- Cost
- with budget
- Setup
- 240 min
- ✓ Daily touchpoint
- ✓ Visible change
- ✓ Team building
Eligible for funding: up to €600 tax-free
As part of a structured workplace health process, this measure is tax-free under § 3 no. 34 of the German Income Tax Act (EStG) up to €600 per employee per year — BGF-Kompass supplies the process. Certified offers (e.g. from Upfit) are additionally subsidised by statutory health insurers under § 20b SGB V.
Health-insurer funding & tax: how to apply →Adopt it for your company
Register for free — and the measure is ready to go in your cockpit: invitation, feedback survey and appointment are already set up. First cycle, first numbers for the boss.
Start for free nowRather take a look first? To the live demo →
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